The Subaru World Rally Team (SWRT) was Subaru’s World Rally Championship (WRC) team. It used a distinctive blue with yellow color scheme that is a throwback to the sponsorship deal with State Express 555, a BAT cigarette brand popular in Asia. 555 logos were found on Subaru cars from 1993 to 2003.
Subaru used the team to showcase its all wheel drive technology. It has credited the increased sales of its vehicles, especially the Subaru Impreza, with its success in the World Rally Championship, in addition to popularizing its all-wheel-drive system.
