Audi have just provided a preview of their new design language, and it looks… well, not great? To be fair, I think the Audi C Concept has an ok side profile, but then most coupe body styles do. The rest of the look to my eye is fairly generic and bland with a big helping of brutalism that seems to remove any form of character form the car. It actually reminds me of the Jaguar Type 00 Concept , a car that no one has had any opinion on.
