Jaguar’s bold new future has finally been revealed in the form of a 1,000 horsepower super GT concept. After Jaguar revealed their all-new logo and teaser video a few weeks ago, the internet has been abuzz about how this classic British sports car brand is re-inventing itself. And not much of that talk has been positive. But logos and odd ball videos are small game when we have a proper car to look at, well at least a concept car, but it should provide a good idea of Jaguars new vision.
It’s… bold for sure, very angular, maybe even striking? Whatever it is, it will surely get plenty of people’s attention. And in the end, it looks to me like that’s one of the main goals with Jaguars re-branding. Afterall the company has always had fairly low sales numbers and after trying a couple of times without success to change directions in the last few decades, they needed to do something. Will it result in Jaguar being profitable, I hope so, as another failure could lead to the demise of this iconic brand.
