Mazda MX-5 offers roadster driving at its best. Its original concept has been so successful that Mazda has never changed it: affordable to buy and use, lightweight, Jinba Ittai ‘onewith- the-car’ handling, and classic roadster looks. The third generation launched in 2005 was developed with a strict ‘gram strategy’ which helped to keep the weight at the same level while offering an even stiffer body and more equipment. This year Mazda introduces a facelift of the current third-generation Mazda MX-5 with enhancements that will attract even more people tothis unique, pure roadster.
Year 2009 marks the 20th anniversary of the Mazda MX-5, which is listed in the Guinness Book of World Records as the best-selling twoseat sports car ever (currently at 850,000 units). In fact, 855,000 Mazda MX-5 have been produced since launch in 1989, and 254,000 units were sold in Europe (through November 2008). The Mazda MX-5 has won a total of 178 major automotive awards in these two decades. The current third generation is no exception and carried home 58 awards – including Japan Car of the Year 2005-2006 and Top Gear magazine’s Roadster of the Year 2005.
